How does a CXG Evaluation work?

Step in as a regular customer and enjoy a natural shopping flow. Move around the store casually and wait to be approached. If no one assists you after a few minutes, politely ask for help. Follow the Advisor’s Lead Let the Client Advisor guide the interaction. Share the product category from your scenario, but allow them to explore your needs, preferences, and motivations. Answer their questions openly and naturally. Stay Curious and Engaged Listen attentively, keep the conversation relaxed, and note how their questions and tone make you feel. Don’t rush—let the experience unfold. Interact With the Products Touch or try the items you’re shown. If the Advisor suggests additional pieces from other categories, accept them. Avoid requesting extra items yourself. Observe and Remember Pay attention to what is said about the products or the brand. Note which details stood out and whether the storytelling felt relevant or engaging. If No Purchase Is Required If your scenario does not involve buying, wait until the Client Advisor attempts to close the sale. Only then politely decline the purchase—and be ready with a simple, realistic reason. If a Purchase Is Required Follow your scenario exactly. However, please remember: returning the item is strictly prohibited, as this could reveal your identity as an Evaluator